Diane Guenot

Diane Guenot is Marketing Manager at Artifact Group, where she brings a 360° approach to brand strategy, combining traditional, digital, content and influencer marketing to strengthen the positioning of the group's hotels, including Vogue Hotel Montreal Downtown, Curio Collection by Hilton.

With more than 10 years of experience in marketing, Diane has a strong background in luxury hospitality. For two years, as Marketing and Public Relations Manager at Four Seasons Hotel Montréal, she led integrated marketing, public relations and digital campaigns for the hotel, its estaurant, lounge and Guerlain Spa, along with partnerships in gastronomy, wellness and fashion that reinforced the brand's luxury positioning.

Her earlier experience includes agency roles as Chief Social at L'Agence Culte and in account management and digital strategy at bicom, as well as independent 360° marketing consulting for lifestyle, wine and spirits, restaurant, art, hospitality and spa brands. Diane holds an M. Sc. and completed her thesis on nano-influencers at HEC Montréal.

Past experience: Four Seasons Hotel Montréal (Marketing and Public Relations Manager); L'Agence Culte (Chief Social); bicom (Account Manager, Digital Strategy and Marketing); Aura Social (Social Media Strategist).